Skip to content
Subscriber Only

Analyst: Snapchat Is a Threat to Twitter, Not Facebook

Add this to the list of Twitter's worries.

While a lot of people on Wall Street have said Facebook Inc. should be concerned about Snapchat Inc., one analyst says it's really Twitter Inc. that ought to be more worried.

According to James Lee at Credit Suisse Group AG, it looks like the dollars that advertisers are putting towards Snapchat are being taken away from the Twitter rather than Facebook. "Snapchat’s reach-and-frequency targeting suits brand advertisers that traditionally buy a lot of TV ads," the internet analyst said in a new note, which was based on conversations he had with advertising consultants. The upshot: "the competitive impact on Facebook, Instagram and YouTube is limited. However, they are seeing more pressures on Twitter."