Doing Business in Brazil? Team USA Learned the Hard Way

  • USOC navigated notoriously difficult bureaucracy to open store
  • ‘If you can do business in Brazil, you can do it anywhere’

To American shoppers, the Team USA Olympic store in Rio’s ritzy Ipanema wouldn’t be out of place in any upscale suburban shopping mall, with clothes from Ralph Lauren and Nike, and jewelry from designer Alex and Ani.

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