Photographer: Leon Neal/AFP via Getty Images

Rio 2016 Insists Ticket Sale Target Reached Amid Empty Seats

  • Usain Bolt used last minute sales push for unsold tickets
  • Rio 2016 says 1.05 billion reais ticket sale target surpassed

Track and field opened at the Rio Olympics today, and the big story wasn’t what was happening on the track, but the banks of empty seats that greeted the first athletes. While embarrassing for organizers, it isn’t hitting them in the pocket.

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