Skip to content
Subscriber Only

NBC Vows to Make Olympics Advertisers Whole Amid Lower Ratings

  • Network set aside enough ad inventory for ‘make goods’: exec
  • NBC sold $30 million more in Olympics ads since games started

NBC said it will make good on its audience guarantees to Olympics advertisers, offering them free extra commercial time during the games to make up for U.S. TV ratings that have fallen short of viewership four years ago.

“We build in inventory to make sure we deliver what we promised them,” Mark Lazarus, chairman of NBC Sports Group, said in a call with reporters. “We will leave the Olympic games with every advertiser getting exactly what we agreed upon with them.”