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Mercedes-Benz Stays on Course to Win 2016 Sales Crown From BMW

  • Mercedes year-to-date sales growth is twice as fast as BMW’s
  • Carmaker bulked up SUV lineup and gave sedans sporty makeover
The Mercedes-Benz badge is displayed on a GLC300 4Matic sport utility vehicle (SUV) in Beijing.

The Mercedes-Benz badge is displayed on a GLC300 4Matic sport utility vehicle (SUV) in Beijing.

Photographer: Qilai Shen/Bloomberg

Mercedes-Benz sales through July rose at more than twice the pace of arch-rival BMW’s, keeping it on course to reclaim the luxury-car lead this year thanks to a sportier line-up and a new crop of SUVs.

Deliveries by Mercedes jumped 12 percent to 1.17 million vehicles in the first seven months of the year, compared to a 5.6 percent increase for BMW AG’s namesake brand. That put Mercedes more than 30,000 cars ahead of its rival. Third-place Audi gained 5.2 percent to 1.1 million vehicles.