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Dutch CEO Confident Amsterdam Can Rival London’s Tech Investment

  • Bynder raised 20 million euros from U.S. investor Insight
  • European startups going global spells VC interest, CEO says
Amsterdam, North Holland, Netherlands, Europe
Photographer: Amos Chapple/Getty Images

Entrepreneur Chris Hall, whose startup Bynder announced Thursday it has raised 20 million euros from U.S. investor Insight Venture Partners, is betting Amsterdam will steal some of London’s thunder as the go-to for technology investments in Europe -- but not because of Brexit.

Delocalized cloud-based technology is making international expansion quicker and easier for companies like Bynder, whose software lets customers like KLM, Logitech and Spotify manage digital marketing, Hall said. That means more European startups in cities like Amsterdam are going global, and attracting interest from investors such as Insight, the New York-based venture capital and private-equity firm, he said.