NBA Rookie Simmons Gives Nike New Weapon Against Under Armour

  • Player gets $20 million deal as brand seeks younger buyers
  • Outside of Jordan line, Nike’s basketball sales are flagging

Ben Simmons shoots a free throw during a game in Las Vegas, on July 15, 2016.

Photographer: Garrett Ellwood/NBAE via Getty Images

Nike Inc. could use a younger face on its roster of swoosh-wearing athletes to stave off a challenge from upstart Under Armour Inc. A 20-year-old Australian basketball player already being compared to Magic Johnson could be the ticket.

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