NBA Rookie Simmons Gives Nike New Weapon Against Under ArmourBy
Player gets $20 million deal as brand seeks younger buyers
Outside of Jordan line, Nike’s basketball sales are flagging
Nike Inc. could use a younger face on its roster of swoosh-wearing athletes to stave off a challenge from upstart Under Armour Inc. A 20-year-old Australian basketball player already being compared to Magic Johnson could be the ticket.
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