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Japan's New Nature Holiday May Be Just What Retailers Need

  • Japan celebrates inaugural Mountain Day holiday on Aug. 11
  • Retailers, tour operators preparing for surge in spending
Bloomberg business news

Mountain Day: Can a New Holiday Boost Japan's Economy?

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As Japanese prepare to head for the hills Thursday for their inaugural Mountain Day holiday, retailers and tourism operators are gearing up for an $8 billion windfall.

They’re counting on customers like school teacher Ayako Kobayashi. The 33-year-old spent more than $700 on a sleeping bag, mattress, backpack and trekking food to climb Mount Kita near Nagano last weekend. She’s looking to buy a two-person tent and a bigger backpack next, which would set her back another $1,000. The high price tag is worth it, she says.