Nissan Makes Its Bet on Brazil’s Recovery In Olympic Campaign

  • ‘Now is when you have to beef up your activity,’ Ghosn says
  • Nissan uses games to launch new compact SUV designed in Rio

Carlos Ghosn carries the Olympic Torch.

Source: Nissan Motor Co.

Like so many things in Rio de Janeiro, Carlos Ghosn’s turn in the Olympic Torch Relay on Friday didn’t go as planned. Ghosn, who is chief executive officer at both Nissan Motor Co. and Renault SA, was supposed to finish his 200-meter leg right in front of a Copacabana hotel covered bottom to top in advertisements for Nissan’s newest car.

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