Photographer: Paulo Fridman/Bloomberg

As Brazil Hits Bottom of Beer Barrel, Ambev Aims to Lighten Mood

  • Skol touted at Olympics; Brahma, Antarctica to sponsor events
  • Sales in South American nation seen flat compared with 2015

What should have been a festive year for Ambev SA is turning out pretty glum. Brazilians guzzled less Skol, Brahma and Antarctica last quarter than they have in seven years, and the brewer’s share of the beer market in its home country has dropped, with cheaper rivals gaining ground.

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