Samsung Uses Brazil Olympics to Break VR Content Conundrum

  • Cost of hardware remains high, image quality not quite HD TV
  • Galaxy smartphone maker pushes into VR as handset sales slow

US Olympic gold medalist Esther Lofgren wears a Samsung Gear VR headset. Photographer: Bill McCay/Getty Images for Samsung

Rio de Janeiro’s Maracana Stadium is huge, with more than 78,000 seats from which lucky fans will watch the 2016 Olympic Opening Ceremonies on August 5th. Samsung Electronics Co. is betting the best place to watch is from your couch, with its virtual reality headset to transport you to Brazil.

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