Hootsuite, Canada’s Extra-Rare Unicorn, Says the Cash Is Flowing the Right Way Now

  • Startup has trimmed payrolls and shaken up executive suite
  • Founder vows to take on Salesforce and become $10 billion firm

Hootsuite Media Inc., one of Canada’s few unicorn tech startups worth $1 billion dollars or more, says efforts to shore up operations -- including cutting staff and hiring a new chief financial officer -- have helped it become cash-flow positive. The news is a welcome bright spot after a tough year and could help pave the way for a public offering.

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