Etsy Climbs to 10-Month High After Raising Annual Sales Forecast

  • Gross merchandise sales increase 23 percent from year earlier
  • Mobile visits mount as shoppers turned to smartphone app

Why Things Are Looking Up for Etsy

Etsy Inc. jumped to the highest since October after increasing its annual sales forecast, buoyed by growth in services aimed at sellers on its marketplace known for unique, handcrafted items.

Key Points

  • Etsy forecast 2016 revenue will increase 25 percent to 28 percent. Previously the company said sales would increase at the high end of 20 percent to 25 percent. 
  • The shares gained as much as 12 percent to $14.20, the highest since Oct. 7, and were trading at $14.17 at 10:11 a.m. in New York.
  • Second-quarter sales gained 39 percent to $85.3 million, beating the average analyst estimate of $80.6 million. Etsy reported a loss of $7.3 million, or 6 cents a share.
  • Gross merchandise sales, the value of the goods that passed through Etsy’s platform, increased 23 percent from a year earlier to $669.7 million, the company said Tuesday in a statement. This is the first time that quarterly growth in this metric accelerated in eight quarters.
  • Seller services brought in $47.1 million, a 58 percent jump from a year earlier. This revenue category has become the largest portion of Etsy’s sales and is a major part of the strategy to keep sellers on the platform.

The Big Picture

Etsy, where customers seek small-batch goods from Denver Broncos hair bows to dinosaur-tail costumes, has been focused on keeping its sellers and buyers on the platform by adding services and improving the technology. The Brooklyn, New York-based company is also seeking to generate more revenue from its existing seller base by persuading them to pay for products that help manage their businesses and hawk more goods. While the stock has climbed recently, it has dropped 21 percent since the April 2015 initial public offering as analysts and investors remain concerned that slowing active seller growth will crimp Etsy’s long-term business prospects.

The Details

  • The number of active buyers grew just more than 20 percent to 26.1 million, a slight uptick from last quarter. This is the first acceleration in buyer growth in seven quarters.
  • Etsy also boosted the full-year forecast for gross merchandise sales growth to 15 percent to 17 percent. The company raised its projection for the adjusted margin of earnings before interest, taxes, depreciation and amortization to 13 percent to 14 percent.
  • The forecast suggests that GMS during the second half of 2016 will be $1.45 billion to $1.49 billion. About $1.3 billion in goods went through Etsy’s platform during the first six months of 2016.
  • International sales and increases in mobile purchases helped boost GMS, according to the company. Etsy has been focused on making it easier to buy goods through smartphones.
  • International GMS made up about 31 percent of the total value of goods during the second quarter. Etsy is trying for a 50/50 mix of international and U.S.
  • The number of active sellers increased 12 percent. Growth in this key metric has been slowing.

Street View

  • Etsy’s “seller services appear to be gaining traction among active sellers,” Andrew Bruckner, an analyst with RBC Capital Markets, wrote in a note after the results. “The company’s model creates loyalty among sellers, which are ultimately its source of monetization.”

    “We are pleased with the performance across core metrics during the quarter,” James Cakmak, an analyst with Monness, Crespi, Hardt & Co., wrote. “We are particularly keen on progress in growing local-local sales in target international countries, such as the U.K.”

    Before it's here, it's on the Bloomberg Terminal.