Photographer: Nelson Ching/Bloomberg

China Starts to Lose Its Taste for McDonald’s and KFC

When it comes to China’s multi-billion dollar fast food industry, Yum! Brands Inc. and McDonald’s Corp. are living large, enjoying a combined 38 percent share of the market in 2015. Yum’s KFC restaurant chain and the Golden Arches have long enjoyed a run of super-sized growth as consumers craved a taste of Americana.

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