Photographer: Watt Jim/Getty Images/Perspectives

Shark Week Gets Bit as Rivals Work Around NBC’s Olympics

Updated on
  • Discovery series hurt after being moved up to avoid Rio games
  • Shares gain as cable programmer raises earnings forecast

The Olympics pose a programming dilemma for TV networks that aren’t airing the games: Do you offer up your best shows and compete for viewers, or wave the white flag and surrender?

To continue reading this article you must be a Bloomberg Professional Service Subscriber.