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Online U.K. Lender Starts Marketing Big Bonds to Small Investors

  • WiseAlpha says platform will provide 5% to 8% yields
  • Retail investors can access individual bonds for 100 pounds

A startup online lending marketplace began offering retail investors access to individual corporate bonds for as little as 100 pounds ($132) on Monday.

WiseAlpha said its online platform provides potential annual yields of 5 percent to 8 percent and is a “compelling alternative” to low-yielding savings accounts, the stock market or peer-to-peer lending, according a statement. The average yield on investment-grade corporate bonds in euros fell to a record low of 0.71 percent on Thursday, according to Bank of America Merrill Lynch index data.