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Investors Are Rewarding Companies Whose Earnings Contain These Three Things

Investors' reactions reflect a slow-growth world and concern about corporate profitability.

Upside surprises in sales. A dearth of dim words about the future. A pick-up in profit margins.

Those three factors, according to a Morgan Stanley team led by Chief U.S. Equity Strategist Adam Parker, are what investors have rewarded as the current earnings season unfolds.