Facebook Dominates Mobile Ads While Quiet on What’s Next

  • Social giant has yet to make money off of WhatsApp, Messenger
  • Features like search and live video could also drive growth

Why Facebook's Mobile Ad Dominance Is Just Beginning

The vast majority of Facebook Inc.’s revenue comes from mobile advertising -- a machine that continues to churn out sales results that beat analysts’ estimates. But it won’t always be that way.

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