Xiaomi’s Laptop Targets Chinese Buyers Who Can’t Afford a Mac

  • The high-end Mi Air will start at $749 and is aimed at youths
  • Chinese company needs to target new markets to drive growth

The Mi Notebook Air.

Source: Xiaomi Corp.

Xiaomi Corp.’s brand-new laptops are embracing the same strategy that worked so well for its smartphones: target buyers who want Apple Inc.’s designs but find the products beyond their reach.

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