Why NBC Tried to Move U.S. to End of Olympic Parade in Rio

By
Tariq Panja
  • Plan would have seen ceremony language switched to English
  • NBC pays more for Olympic rights than any other network

NBC, the network that paid about $1.2 billion to broadcast the Olympics, is so keen to maximize the audience for Rio 2016’s opening ceremony that it lobbied unsuccessfully to change the spectacle’s official running order.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.

Read this article on the Terminal Request a demo to learn more

You might like:
  1. Gulf of Mexico Oil Spill May Be Largest Since 2010 BP Disaster
  2. Smartphones Are Killing Americans, But Nobody’s Counting
  3. Why a Pub in the Middle of Nowhere Was Named the World’s Best Restaurant
  4. Airbus Snaps Up Bombardier Jet in New Challenge to Boeing
  5. Billionaire Tom Barrack Throws Harvey Weinstein a Lifeline