Safaricom Turns to Bikers to Stimulate Online Trade in Kenya

  • Vodafone’s Kenyan unit invests in delivery company Sendy
  • African e-commerce seen expanding to $395 billion in 15 years

Safaricom Ltd., the Kenyan mobile-phone company that runs a money transfer service almost the size of the East African nation’s economy, invested in a courier service business in an effort to stimulate e-commerce and gain a foothold in growing demand for deliveries.

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