Sun Hung Kai Properties Sacrifices Margins to Sell More UnitsBy
Bocom’s Lau says Sun Hung Kai margins fell by half to 20%
Steep discounts, 120 percent mortgages hurt profit margins
Sun Hung Kai Properties Ltd., Hong Kong’s biggest developer by market value, beat its residential sales target for the first half of the year, while sacrificing profit margins as it offered sweeteners to entice buyers.
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.