Sun Hung Kai Properties Sacrifices Margins to Sell More Units

  • Bocom’s Lau says Sun Hung Kai margins fell by half to 20%
  • Steep discounts, 120 percent mortgages hurt profit margins

Sun Hung Kai Properties Ltd., Hong Kong’s biggest developer by market value, beat its residential sales target for the first half of the year, while sacrificing profit margins as it offered sweeteners to entice buyers.

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