D.R. Horton Adds Lower-Cost Freedom Homes Brand for Retirees

D.R. Horton Inc., the largest U.S. homebuilder, has added affordable homes for seniors to its lineup of brands, which already includes entry-level and luxury properties.

Freedom Homes will begin in Florida, Texas and Arizona and be open in at least eight markets by the end of fiscal 2016, according to a statement Tuesday. The company didn’t provide details on pricing.

D.R. Horton has been having success with its lower-cost Express homes that, while geared to younger people, are gaining popularity with seniors in retiree markets such as Florida, the company said on its earnings conference call last week.

The new brand will offer “an affordable alternative for active adults seeking a carefree low-maintenance lifestyle in an age-restricted community,” Chairman Donald R. Horton, said in the statement.

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