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Nike's China Sales Have Gone Gold Since 2008 Beijing Olympics

Nike Inc.’s sales growth in Greater China outpaced those of Adidas AG and local rivals Li Ning Co. and Anta Sports Products Ltd. since the 2008 Beijing Olympics. Nike’s China revenues were $3.79 billion in its most-recent fiscal year, a 117 percent increase from six years earlier. By comparison, Anta’s sales rose 107 percent and Adidas’s grew 103 percent from 2009 to 2015, while domestic revenue of Li Ning, founded by a former Chinese gymnast who lit the torch at the Beijing games, declined 9 percent in dollar terms in the period.