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Lexus No-Haggle Pricing Sends Some Buyers Fleeing, But Most Stay

  • Omaha dealership sees sales boost under Toyota’s pilot program
  • Plan shifts manpower from finance departments to customer care
Source: Lexus

In the seven weeks since his Lexus of Omaha dealership switched to no-haggle pricing, salesman Jim Endebrock has had one customer walk out.

“It was a little disappointing because I had sold him eight cars before this,’’ Endebrock said in an interview at the dealership. “But he considers himself a shrewd negotiator, and he thought he should get something better.’’