Photographer: Eric Thayer/Getty Images

LGBT Purchasing Power Near $1 Trillion Rivals Other Minorities

  • Annual study comes as companies target growing demographic
  • About 7% of U.S. adults identify as gay, bisexual, transgender

The combined buying power of U.S. lesbian, gay, bisexual and transgender adults rose about 3.7 percent to $917 billion last year, rivaling the disposable income of other American minority groups, according to an annual analysis.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.