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Facebook Omnipresence Makes Murdoch’s Journal Wary of Close Ties

  • News Corp. said in talks with Facebook though nothing imminent
  • ‘Panic and pandering’ isn’t a strategy: News Corp. executive
A Facebook Inc. logo is displayed for a photograph in Tiskilwa, Illinois, U.S., on Tuesday, Jan. 29, 2013. Facebook Inc. is scheduled to report quarterly earnings on Jan. 30.
Photographer: Daniel Acker/Bloomberg

As dozens of media companies explore deeper ties with Facebook Inc., one publisher has remained especially wary of the social network: Rupert Murdoch’s News Corp.

Unlike other news outlets, News Corp.’s Wall Street Journal hasn’t struck a deal to create live videos for Facebook. And while some publishers make all of their stories available as Facebook “Instant Articles” by posting content directly to the platform, the Journal offers only its technology stories.