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Amazon’s Prime Day Orders Up 60% Over 2015, Led by Fire TV Stick

  • Moves record number of in-house gadgets led by Fire TV Stick
  • A ‘stellar number’ as Amazon seeks to sign up Prime members
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Did 'Prime Day' Deliver Sales for Amazon?

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Amazon.com Inc. says its second annual Prime Day promotion was the company’s biggest sales day ever, with worldwide orders climbing more than 60 percent over last year.

Amazon created Prime Day to entice people to sign up for its $99-a-year membership, which offers free two-day shipping as well as free video and music streaming. How many signed up this time isn’t known, but the company sold a record number of its own gadgets. Deals for tablets, Kindles and the voice-activated Echo speaker were plastered all over the home page. The video-streaming Fire TV stick was the best-selling Amazon gadget and helped the company triple last year’s Prime Day sales of in-house devices.