Photographer: Scott Eells/Bloomberg

Material World: Cash, Sweat and Tears -- The Big Business of Fitness

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Every other week, hosts Lindsey Rupp and Jenny Kaplan guide you through the consumer universe, examining what's going on with all the things people buy.

The business of slimming has gained serious weight. From Soul Cycle to Lululemon, people are focused on getting fit -- and shelling out significant cash in the process. But just how big is the fitness economy? Are we in a fitness bubble? Join us as Jenny and Lindsey dig into the business side of this cultural phenomenon. Guests include Bloomberg New York Bureau Chief Jason Kelly, who chronicled this world in his book, “Sweat Equity: Inside the New Economy of Mind and Body;” Tom Cortese, co-founder and chief operating officer of Peloton; and Rohan Gunatillake, founder and director of Buddhify.


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