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Pokemon GO's Already Capturing Minds — And Money

"There are 'dormant' Nintendo fans eager to trial its content for smartphones," analysts say.

Millennials just got 150 more reasons to walk around staring at their cellphones as Pokemon GO takes the world by storm.

In stark contrast to the original 1990's version, played on a Nintendo Gameboy device, this augmented-reality game for cellphones forces its users to explore the world around them to catch the 150 Pokemon currently available, battle against other users, and collect items to power up their arsenals of pocket monsters.