Martial Arts League UFC Sells for $4 Billion to WME-IMG

  • Private-equity firms Silver Lake, Kohlberg Kravis on board
  • UFC sale amid increased demand for broadcasts of live content

UFC, the premier mixed martial arts promoter, has been sold for about $4 billion to a group led by Hollywood talent agency WME-IMG and backed by private-equity firms Silver Lake Partners LP, KKR & Co. and the investment firm of Michael Dell.

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