Martial Arts League UFC Sells for $4 Billion to WME-IMGBy and
Private-equity firms Silver Lake, Kohlberg Kravis on board
UFC sale amid increased demand for broadcasts of live content
UFC, the premier mixed martial arts promoter, has been sold for about $4 billion to a group led by Hollywood talent agency WME-IMG and backed by private-equity firms Silver Lake Partners LP, KKR & Co. and the investment firm of Michael Dell.
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