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Alibaba Health Expands Into New Consumer Business After Setbacks

  • Alibaba subsidiary to expand tracking system for consumers
  • Company hopes to reach consumers concerned with food safety
Bloomberg business news

Alibaba Health Pivots to Consumers

Alibaba Health Information Technology Ltd. has seen losses mount for the past two years, grappled with regulatory changes and seen its share price slump from record highs. Now the subsidiary of China’s biggest e-commerce operator is attempting to revive its fortunes by tapping new areas of growth -- like consumer safety.

China in February scrapped plans to implement a compulsory drug coding system intended to identify counterfeit medicines that would have used a platform developed by Ali Health. The Alibaba Group Holding Ltd. subsidiary says it is now using the same technology to build a commercial tracking platform that will have wider applications beyond medicines.