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Microsoft Ups Salesforce, Oracle Rivalry With New Cloud Product

  • Dynamics 365 combines finance, sales, marketing services
  • Product adds data visualization and predictive analysis

Microsoft Corp. is revamping its software applications that help business manage tasks such accounting, human resources and customer management, grouping them together in a unified cloud product that will sort and analyze customer information more seamlessly.

The new Dynamics 365 combines disparate products to let customers choose what apps they need for functions such as finance, field service, sales, operations, marketing and customer service, said Takeshi Numoto, who oversees marketing for Microsoft’s cloud and enterprise business. The cloud services will include data analysis and visualization tools from Microsoft’s Power BI and tools from Cortana to predict things like which items and services a customer will need.