Hostess Bets on Twinkies as Pabst Blue Ribbon of Junk Food

  • Secret recipe doubles shelf-life of iconic yellow cake
  • Beer investors turn to frozen fried Twinkies for next win

Hostess to Be Publicly Traded in Deal With Alec Gores

It’s a playbook that worked with Pabst Blue Ribbon: Breathe new life into a moribund brand by cultivating hipster credentials. Now, the investors who helped revive Pabst beer are taking Hostess Brands public, banking on introducing a new generation of consumers to Twinkies, the company’s most famous baked product.

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