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Time Inc. Said to Plan Reorganization Around Video, Live Events

  • Publisher wants to ‘become a major player in digital video’
  • New projects are 2 years from ‘meaningful’ income: analyst

Time Inc. is planning a major reorganization focused on web video, live events and working closely with marketers, according to a person familiar with the plans, as the publisher of People magazine tries to transform itself for the digital age.

The company, which also owns Sports Illustrated, Travel + Leisure and Fortune, recently bought Viant Technology Inc., the owner of Myspace, to get more data to help sell targeted advertising. It also launched a new site, Motto, focused on millennial women, and has been posting more videos on social media platforms like Snapchat, Instagram and Facebook Live.