Mac Fans Rue Demise of Tekserve, New York’s ‘Real’ Apple Storeby
The beloved retailer fixed New Yorkers’ computers since 1987
All 79 employees will lose their jobs with store’s closing
New York City’s original Apple repair store, Tekserve, is closing, succumbing to competition and rising rents after almost 30 years of servicing computers and providing technical support to local residents.
Tekserve made its name as the city’s first and only Apple retailer and repair shop when it opened in 1987 and PCs dominated the market. The eclectic electronics boutique sold Apple products and repaired loyal customers’ computers long before Apple’s Genius Bar had customers lining up outside.
Besides competition from Apple’s own stores, the advent of online shopping, combined with products that have become more reliable and harder to service, led to steadily declining traffic in recent years, Tekserve said in a statement.
“It’s bittersweet,” said Chief Executive Officer Jerry Gepner. “We see it as a step along the highway, a transition point and a very difficult one.”
The eclectic, sprawling store in Chelsea attracted legions of diehard Mac enthusiasts and its announced closing sparked an outpouring of grief on social media.
“Thanks Tekserve, for saving my Mac from myself so many times,” Carl Zimmer posted on Twitter.
“Wow, @Tekserve is shutting down. For me, this was always the *real* Apple store,” said Anthony de Rosa in a Twitter post.
All 79 employees will lose their jobs as a result of the closing, the company said in a statement Thursday. The service center will close July 31 and the retail center will close August 15.
Tekserve’s corporate sales and professional services team, which was spun off as T2 Computing, Inc. in 2014, will remain and be joined by the Tekserve SMB -- small and medium business -- team.
Gepner joined Tekserve in 2014 after already being a long-time customer.
“I bought a couple of Macs here, I brought corporate customers here for media software,” he said. Gepner recalled an instance when one of the owners came to his rescue, providing a shopping list of electronic equipment Gepner needed one night during Fashion Week.
"If you had an emergency like that today I don’t know what you’d do," he said. "But times have changed. Now your Mac does everything that the equipment I needed back then did."