Dish Adds NBC, BBC to Sling TV Roster, Unveils 3 Price Packages

  • Sling offering first NBC local broadcasts in 10 cities
  • Dish’s skinny bundle gets bigger with 100 channels available

Dish Network Corp. is revamping Sling TV, its online-streaming version of cable television, by adding channels such as NBC, USA, Bravo and BBC America and including a range of packages designed to appeal to people who don’t have traditional pay-TV service.

Dish has named its basic $20 single-screen package Sling Orange, and added Sling Blue, a $25 multiscreen package, which will feature local NBC broadcasts in 10 cities. Customers can buy a combination of Blue and Orange for $40 a month, according to a statement.

Dish was one of the first pay-TV providers to offer web-based live programming, an effort to offset user declines in its satellite-TV service. The new streaming packages offer more affordable options to younger viewers who are more interested in online video services like Netflix Inc. and Amazon.com Inc.’s Prime. Sling has more than 700,000 subscribers, while a streaming-video rival, Sony Corp.’s PlayStation Vue, has more than 100,000, according to a person familiar with the numbers.

“Consumers now have more than 100 channels to choose from as they customize their ideal television experience,” Sling Chief Executive Officer Roger Lynch said in a statement. 

Sling Orange will add BBC America to its channel lineup. And Sling Blue will add USA, featuring shows like “Mr. Robot,” along with Syfy, Bravo, NBC Sports Network -- all run by Comcast Corp.’s NBC Universal unit. Sling Blue will also offer local broadcasts in Chicago, Dallas-Fort Worth, Hartford, Connecticut, Los Angeles, Miami, New York, Philadelphia, San Diego and Washington.

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