Citroen’s New C3 Adds Built-In Camera to Seduce Younger Buyers

  • PSA mass-market brand’s new hatchback copies Cactus bumps
  • Citroen seeks to reduce average age of buyer from 59 to 50

Citroen is adding a built-in driver’s-view camera and dual-color design to its new C3 hatchback, a bid to recapture some of the once-chic French brand’s attitude for younger buyers.

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