Photographer: Krisztian Bocsi/Bloomberg

Mixed Reality Is the Latest Thing in Virtual Reality. Or Is it?

Magic Leap and Microsoft insist that mixed reality is better than augmented reality. Branding experts say it's all about sounding cool and sci-fi.

Magic Leap Chief Creative Officer Graeme Devine discussed his company’s long-term vision for its technology last week at the Games for Change Festival. The secretive Magic Leap is one of the buzziest companies in a burgeoning industry dedicated to tricking human senses into perceiving computer graphics as real life. In recent years, the concept has come to be seen as two things: virtual reality, which uses a headset to block out old-fashioned reality and replace it with a computerized version; and augmented reality, which lays computer graphics over the physical world.

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