Adidas Extends China Sports Push in Pact With Billionaire

  • German sports-gear maker to sponsor races and promote soccer
  • Soccer coaching for 20 million students to help promote brand

Adidas Extends Its Push Into China

Adidas AG signed an agreement with billionaire Wang Jianlin’s Dalian Wanda Group Co. to help develop soccer and basketball in China as the German company seeks to capitalize on increasing interest in sports and fitness in the world’s most populous nation.

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