Citroen Seeks Salvation in Quirky Cars to End Decades of Dull

  • Parent PSA Group is carmaker most exposed to Brexit fallout
  • Storied French car brand once produced ‘humanized art’

A Citroen C4 Cactus.

Photographer: Chesnot/Getty Images

Time was, Citroen oozed elegance and quirky charm: The French automaker’s low-slung DS was the preferred ride of movie stars cruising the Riviera, while the bug-eyed 2CV rivaled its German cousin, the VW Beetle, in cuteness.

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