China Tightens Internet Rules for Baidu and Other Search Engines

  • Avertisers’ qualifications must be verified effective Aug. 1
  • Banned content must be reported: Cyberspace Administration

Chinese authorities will require Baidu Inc. and other search engines to report banned content and verify advertisers’ qualifications in its latest attempt at Internet regulation.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.