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Audi Challenges Tesla in Race to Extend Power of Electric Cars

  • German carmaker sees exponential advancement in range
  • Traditional automakers leverage experience to beat upstarts

Audi is preparing to challenge Elon Musk’s Tesla Motors Inc. in making electric cars, betting that its decades of experience in designing traditional automobiles will help it trump the Silicon Valley startup.

The division of Volkswagen AG that traces its roots back to 1885 said the expertise of German carmakers will make “exponential” increases in range for electric cars by 2020, making the vehicles more attractive to a wider swath of consumers.