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Twitter Near Deals for More Live Events as NFL Ads Outperform

  • Company has sold half of ad space for Thursday-night games
  • More live sporting events, political debates coming ‘soon’
The Twitter Inc., logo is displayed on the facade of the company's headquarters in San Francisco, California, U.S., on Thursday, Nov. 7, 2013. Twitter Inc. surged 85 percent in its trading debut, as investors paid a premium for its promises of fast growth.
Photographer: David Paul Morris/Bloomberg

Twitter Inc. is close to announcing deals to stream more live events, from sporting matches to political debates, after experiencing higher-than-expected demand for advertising for National Football League games it plans to air this season.

“You’ll see other announcements around premium content from us soon,” said Kayvon Beykpour, co-founder of Periscope, the live-streaming app that Twitter acquired in 2015 and has now embedded in the micro-blogging platform.