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Baidu Creates Own Indexes to Paint Picture of China’s Economy

  • Combining search and location data to outline unemployment
  • Economy and consumer indexes can help businesses, investors
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Baidu Is Using Its Own Data to Measure China's Economy

David Ramli

Baidu Inc. is using its own trove of data to measure China’s economy, devising new gauges that may paint a better picture than the government’s.

The country’s leading search engine has begun using location and search information collected from its more than 600 million users to create indicators and indexes it says could shed light on what’s happening with the world’s second largest economy.