The presidential primary season has been a ratings bonanza for cable-news outlets, and it can only get better when the major parties hold their nominating conventions next month. So why not seize the moment?
CNN is charging advertisers $40,000 to $100,000 for a 30-second spot during the Republican and Democratic conventions, compared with about $5,000 for a normal prime-time commercial, according to a person familiar with the matter. Fox News plans to charge similar rates, according to Ken Goldstein, a professor of politics at the University of San Francisco who analyzes polling and advertising for Bloomberg Politics. The cable networks declined to confirm the numbers.