Europe's Favorite Online Bike Seller Comes to the Land of Bike Shops
Remember the last time you bought a bike? Doesn't matter if that happened last week or for your 10th birthday, the experience in the U.S. hasn't changed all that much since the days of the Wright brothers: Walk into your nearest shop, test ride one of the few options in stock, walk out an hour later with a new bike and perhaps a helmet. The role of dealers, much as in the auto industry, hasn't been affected by the explosion of online shopping.
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