Photographer: David Paul Morris/Bloomberg

Material World: There's Something About Mary Jane

What problems arise as the semi-legal cannabis industry heads toward federal acceptance?

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Every other week, hosts Lindsey Rupp and Jenny Kaplan guide you through the consumer universe, examining what's going on with all the things people buy.

Cannabis is legal for adult recreational use in four states and the District of Columbia. With a 2015 Pew Research poll showing 53 percent of Americans in favor of legal marijuana use, it seems like a matter of time before the plant is federally legal. Lindsey and Jenny dig into the small businesses dominating the legal weed industry, the unique challenges they face, and what problems legalization poses for those in the green rush.

This week, we speak with pot icon Cheech Marin and other experts and ganja-preneurs who explain the hazards that come with operating in a semi-legal industry and the potential pitfalls of federal legalization. The episode breaks down the history of the plant in the U.S. and the lack of regulation.

Along the way, we ask Colorado residents how life has changed since the drug was legalized and examine groups left behind by the growing industry with cannabis activist Charlo Greene.


Before it's here, it's on the Bloomberg Terminal.