At WPP, the Ketchup Ads Come With a Side of Prime-Time TV

  • Entertainment unit co-finances TV shows for rights, profit
  • Agencies’ new ventures can create conflicts, critics say

'El Ministerio del Tiempo.' Source: Onza Partners/Cliffhanger

A hit television show in Spain saves its biggest surprise for the credits: It’s co-produced by a unit of WPP Plc, an advertising giant known more for marketing soap, ketchup and soft drinks than for making TV programs.

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