Inside Facebook’s Plan to Get Users to Buy Flowers in Messenger

  • Biggest social network using Chinese rival Tencent’s strategy
  • Features may allow company to charge advertisers higher rates

You’re talking to your sister on Facebook’s Messenger, when she asks if you’ve bought mom roses for her birthday. Without leaving the chat, you place an order through via a bot with artificial intelligence that’s embedded in the instant-messaging service.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.