Inside Facebook’s Plan to Get Users to Buy Flowers in MessengerBy
Biggest social network using Chinese rival Tencent’s strategy
Features may allow company to charge advertisers higher rates
You’re talking to your sister on Facebook’s Messenger, when she asks if you’ve bought mom roses for her birthday. Without leaving the chat, you place an order through 1-800-Flowers.com via a bot with artificial intelligence that’s embedded in the instant-messaging service.
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